Search Engine Rankings (SEO) are a big mystery to a lot of people, and rightfully so--good rankings are hard to get and even harder to keep. Thankfully, how to achieve them is not necessarily something that you need to know how to implement yourself; a good customer oriented web developer will happily assist you with these things. So that you can keep up with the lingo when discussing it, though, I will detail the basics of what it is all about.
In the dynamic world of the global internet, it turns out you've got a lot of competition out there. Search engines, although similar in function, tend to work differently from each other. Even though there are dozens of search engines, the two that most people immediately know are Yahoo and Google.
Yahoo determines your page rank (how high up in the results you appear) by a number of methods. They examine your site (index it), they search out your keywords, they examine your meta-description and your meta keywords (these are located in the "header" of your first page of your website) and compare these to the actual content on your site. Your meta-description should be concise and to the point. My example is "Pages by Nancy creates custom websites, marketing materials for affordable prices and specializes in serving small businesses." See, I just put in relevant search words "custom websites, marketing materials, affordable," etc., so that people searching for "prices for custom websites" or someone searching for "small business".
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