I recently wrote about " What to look for in a web designer " but there's more to a great looking web site than the layout, functionality and design. Most (maybe all?) web designers have access to a lot of great stock photos on the internet, but ideally most people want their front page to show their own product or an example of their own work rather than a stock photo that may be flooded all over the world wide web. If stock photos aren't the choice for you, the photos need to be more than just "snapshots" taken as you leave the job site or a product on your counter. Great photography can make or break the aesthetics of a site. It can make it look elegant or sloppy depending on the photography used.
When you want a web site to really pop, investing in a good photographer is a must. They have the artistic eye as well as the expertise and the proper equipment to really showcase what you're trying to promote. Your web designer can make "decent" pictures look "good" but not "great" like a professional photographer can do. Skimping on the images on your site is not a good way to go, especially on the first page that people come to.
If you can't afford a photographer and must take the photos yourself, here are a couple of tips.
With people or places especially, use the outdoors. The sun's natural light will provide a much better image than trying to control the lighting inside.
For clean product pictures, make a light box and invest in some sort of lighting.
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